“Bid Your Sweat” campaign is a typical and famous example of the gamification. This is an event in which users can purchase Nike products using virtual money provided as a reward for their sweat. A digital sensor is equipped in their sports shoes, so that walking distance can be calculated and sent to the smartphone through NIKE's application NIKE+. In this case, viral marketing effect occurs because of the competition among participants through Facebook. The campaign went on for two weeks, and the first place ran 332 km.

Nike accumulates this data to give statistics, check if there is a lack of exercise, set a goal congratulations message on the achievement, and team up with friends to increase the joy. For this campaign, NIKE used NIKE + which is Nike's sports activity application that checks and analyzes your sports records. As an application for personal running You can see a record of the overall sport activity for activities such as running distance, location, calories, and speed. It is a successful example using gamification, especially application and Facebook as a tool of gamification.

Source: https://youtu.be/kt3npMtx49s