When eBay crashed onto the ecommerce market, they brought with one of the most iconic versions of retail gamification. It's hard to imagine a world without eBay, but we can't forget that they were pioneers in the retail game. According to an article from Yu-Kai Chou, a renowned gamification and behavioral design expert: ''If you were to just think of creating an ecommerce store, it's not necessarily intuitive to have a competitive bidding system, real-time feedback, and stars for leveling up that eBay introduced.''

The thrill of placing a bid to ''win'' a product instead of just purchasing it has created an entire culture of outbidding other customers, shatching obscure items, and trying to find elusive, rare items for a steal.

eBay's bidding system is an example of retail gamification that increases time spent on site, allows you to collect user information through account signups, and delivers an exciting interaction to your cutomers. The competitive nature of users bidding against one another drives more transactions and gives auction winners a serious high that keeps them coming back for more.

Consider integrating a bidding system into your ecommerce platform if you sell unique handmade items, rare collector's pieces, vintage items, or anything that has limited stock.