TheBigPicture is a contest on portuguese television RTP. And it uses gamification to gain the viewers attention. They have an app where you can play live and win prizes. When a player in television fails to answer the question in the contest (similar to "Who wants to be a Millionaire") you get the opportunity to be chosen and can win real money with it.

The Walt Disney company has been working on giving their market new ways of enjoying the characters of their movies and today the maximum idea has come to an outcome: a game of virtual realitz. Even though creatung a videogame is not an easy task, Marvel has found the waz to make it special. When the users decide to ply this virtual realtity game with Marvels Power United VR: the first virtual realitz game since forever. The game will be directlz imposed in Oculus Rift virtual realityheadset and Touch controllers. In this game the players can become their favorite characters like The Hulk, Caotain Marvel or Rocket Racoon, when the plyers get into their favorite character they'll be ready to fight battles in a way that's never seen before. "VR is the perfect medium for a Super Hero game, and there are a couple thins that make MARVEL Powers United VR especially exciting" said Steve Arnold, Head of Oculus Studios. Disney's new game will be available in 2018 for every single user and Marvel's fans that would like to experiment a new way of enjoying games. This game is predicted to make a revenue of $9 billion and $80 billion in 2020.

https://drive.google.com/open?id=0BwKHNUSjFX93Wm5xdHNtenZ2c2s