Victoria Secret has a separate brand for younger girls. It is more or less like lingerie for teenagers. The brand is called PINK.

Victoria Secret realized the importance of spreding business and increasing target market and PINK Nation App is good way of doing that.

They made an app called PINK Nation app to engage with millenial crowd. The app merges classic e-commerce and fun games and contests. One they download the app they haver possibility to win the prizes by playing the quick games, while searching for items they want to buy.

Also, they have possibility to download the stickers that they can use in other apps on their phones. PINK Nations clients can create looks with their merchandise and then vote for the best one.