Nike is one of the largest global sports brand, and as a part of the Nike+ range they launched an interactive campaign, NikeFuel.

NikeFuel measures and records the level of the users physical activity daily, and customers can compete against eachother. An app on a smartphone is used and the individuals physical activity recorded is transferred into points, which allows them to win rewards and unlock special trophies. Nike made sure to keep customers engaged and motivated to continue using the app.

NikeFuel creates lots of motivation for the users to both keep active and share their achievements online, therefore improving the brand image of Nike.