I am a regular consumer of the Starbucks Coffee. Starbuck‘s philosophy has always been focused on personal service in favor of consumers: Greeting consumers in different ways, having little chitchats and offering a great interior desing. You feel welcome as a customer.

Customers are enticed to stay longer so that they can sit and enjoy their coffee or espresso.

The brand used gamification tactics to enhance the Starbuck’s experience and to boost sales as well. Players register for My Reward through an application. Everytime they purchase a Starbucks product, they accumulate stars . There are different levels, which show the customer loyalty. Examples of benefits include: an extra cup of coffee, a birthday gift or even offers designed specially for the customer.