I chose to discuss Chipotle when speaking on Gamification in the food industry because of their limited time rewards program. This fast food chain offers mexican style food such as burritos and tacos that are cooked and prepared in front of the consumer. They released a rewards program called Chiptopia which allowed for free burritos after a certain number of burritos purchased in a month. If that number of burritos was purchased for three months you receive catering service from Chipotle.