Bud Light is a brand that did a dynamic in 2015 where they combined beer with pacman. A guy gets to a bar and is offered a free bud light if he is up for anything, if he agrees he is taken to a place where he starts to play as if he was pacman an there is a public to cheer him. If he won the game he would get more beer. This was a commercial that was shown in the Superbowl 49.
The main purpose of this dynamic was brand awareness by using BTL marketing. Gamification became really useful in this campaign made by BudLight because it integrated creativity, a whole experience and the use of social media by using the #UpForWhatever. The results showed that it was one of the most watched pre-realeased ad leading up to a big game. It is important to mention that during the SuperBowl season the sales of beer increases in epic amounts.